Apple (May 2005 – August 2008)

Apple (May 2005 – August 2008)

– Launch of the MacBook Air and Time Capsule into French press (IT consumer journalists), in March 2008
– Management of the loan process for journalists (Mac, iPod, etc), daily contact with journalists.
– Daily contact with the client, conference call with the European team
– Daily, weekly, monthly press coverages, adapted to Apple strandards
– Event organization for product launches (iPod nano, iPhone, MacBook Pro, MobileMe, etc) and management of the journalist presence for Apple Expo (2005 to 2007)

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