Les Café de la création

– Organization of an event to talk about topics related to EA games like Spore, for example “Are video games stimulating the creativity?”
– Bloggers and journalists invitations

Launch of Mirror’s Edge with bloggers

– Treasure hunt organization for bloggers to make them discover Faith, the heroine of Mirror’s Edge
– Creation of the press release and invitations
– Word spreading among bloggers for the launch event

Teasing and launch of Sims 3

– Creation and animation of the Sims 3 blog, with exclusive content for Sims fan, bloggers and journalists
– Meetup organization with Sims fans
– Web-episodes diffusion among Sims fans, journalists and bloggers